Email Marketing Specialist

  • IGE1
  • Malta
  • Mar 18, 2020
Full time Blockchain Jobs CRM Jobs eSports Jobs iGaming Jobs Marketing Jobs

Job Description

The world of Esports, to most, is a relatively new concept. However, for those non-spectators, it is a multi-faceted gaming experience streamed live for the masses around the world. Now combined with Blockchain technology, the landscape has drastically changed and you no longer have to be in the hot-seat to become an active participant.


The Company….

Founded in 2012, this company has always sought to change the way fans interact with their favourite sports and esports teams by providing an increased level of engagement. Using blockchain technology, they have transformed fans from passive spectators into active participants who democratically control the competitive arena they love to follow. Through their own utility token, fans will be able to enjoy a ‘fantasy esports’ experience with a single, fantastic caveat – that every voting decision will directly affect real-world esports teams and competitions. Their diverse team have been the driving force behind their success with one key concept in mind - creative thinking is at the heart of anything and everything that they do.


The Opportunity that is knocking…

Due to continued growth, this company is looking to recruit an Email Marketing Specialist responsible for creating a memorable experience for their customers and fans through generating product and brand awareness that drives acquisition and retention. You will command the end-to-end execution of email marketing campaigns and lead nurturing programs as well as collaborated with other marketing and communications teams to develop cohesive and innovative strategies.


Who they need…

Someone with experience in email marketing roles focused on promotional marketing and CRM with exceptional attention to detail and proven experience in deploying emails with ESP. Experience in analysing email metrics around deliverability rates, open rates and unsubscribe rates as well as running A/B tests. You will also have good knowledge of direct-to-consumer marketing, retention marketing trends, email best practices and tools of the trade. Experience with Mailchimp is ideal and email HTML coding experience is considered a plus.