CRM Campaign Manager

  • SGR
  • Malta
  • Apr 13, 2020
Full time Campaigns Jobs Casino Jobs CRM Jobs iGaming Jobs Information Technology Jobs Management Jobs Marketing Jobs

Job Description

My client is a leading online Casino operator in Malta. They are growing massively and are one of the most renowned places to enjoy work life culture in the iGaming industry.


What will you be doing?

You will play a major role in onboarding, retaining and reactivating our player base through innovative campaigns that generate loyalty and value.

Typical tasks will include:

Working closely with the Head of CRM when it comes to planning and coordinating multi-channel, segmented life cycle campaigns

Utilize customer list management skills for A/B testing and segmentation to discover best practices within each customer segment

Develop an annual campaign calendar divided into quarterly and monthly action plans in co-operation with management, business operations and product or game launches

Production and delivery of CRM campaign briefs

Perform quality control checks on the quality and content of all campaigns across different client/browser/device combinations and ensure sign off for all main languages

Deliver innovative campaigns, focusing on onboarding, retaining and reactivating our player-base along with differentiating the brand against competitors

Manage communication of campaigns across different channels including Email, onsite, direct mail, forums, PR and social media

Project management to deliver the campaigns, working with the design, content and games team, country managers, the acquisition team and third-party suppliers to deliver all elements, on time and on budget

Manage CRM campaign budget

Model and forecast campaign performance and expected costs as a part of the planning process

Manage the Profit & Loss of all campaigns once the campaign has ended

Campaign evaluation and recommendations for future planning

Ensure that the whole team captures and implements the key learnings

Keeping abreast of industry trends and providing competitor analysis where relevant


Who are you?

You take initiative, have great organisational skills and is a self-motivated team player

You have strong technical and analytic capabilities and is results driven

Have previous experience of owning and managing online marketing campaigns with excellent knowledge in online casino

Fluent in English


What they offer:

Apart from vibrant and sunny offices, and rock-star teams here is what they offer you:

A competitive salary

An annual fitness allowance

Flexible hours

Daily fresh fruit and breakfast Wednesdays

Health insurance

Relocation Package (1 way ticket to Malta + 2 weeks accommodation)

Quarterly company and team events

VIP tickets to many events and festivals showcasing world class DJ’s

Local Football tickets.

Learning and development opportunities

Education allowance

Discount cards


We regret that we are unable to acknowledge every application. All successful candidates will be contacted as soon as possible. If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK. You may view our privacy policy via our website.

St George’s Recruitment – Betting & Gaming, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the betting and gaming industry. If you’re looking for a fresh approach to betting and gaming recruitment, please contact us now.