Digital Media Buyer

  • Initiate International
  • Cape Town, South Africa
  • Mar 25, 2020
Full time Digital Jobs Marketing Jobs Media Buyer Jobs

Job Description

A cutting edge media company based in Cape Town is looking for a Digital Media Buyer. If you are passionate about digital, this job could be perfect for you!

Your key job responsibilities as the Digital Media Buyer in Cape Town will include:

  • Own the day-to-day management and optimization of assigned programmatic campaigns
  • Pull and analyze campaign performance reports to inform daily optimizations and testing recommendations
  • Ensure that campaign KPIs and objectives are met both near and long term
  • Prepare research and insights to inform ongoing media recommendations
  • Manage budget allocations and bid parameters to deliver most efficient results
  • Monitor performance of the placed ads and create additional outlets based on performance
  • Negotiate deals and broker ads

Requirements for this Digital Media Buyer job in Cape Town:

  • 1-3 years of related experience required
  • Must be experienced in analyzing data and market research
  • Passionate about data analysis and able to multi task in a fast paced environment
  • Must have a solid understanding of remarketing and traffic demographic
  • Understand digital media buys, google analytics
  • Strong skills in interpret traffic and sales data
  • Strong MS Office Suite experience
  • Great personality, motivated with good negotiation skills

Salary

Negotiable