Full time - CRM Manager

Location: Remote - EU/UK

Overview

Reporting to the VP of Commercial, this role is part of a team delivering marketing campaigns for the existing customer base across our Swedish & MGA focused iGaming brands. This role focuses in particular on the Swedish market but will also be required to have significant input into the plans for MGA jurisdiction. The role includes creating, executing and reporting on marketing campaigns across multiple channels.

About us

We are a global licensed next generation full-stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together.

We are the first online gambling company trading on an American stock exchange, listed as a common stock on the NASDAQ under the symbol GMBL.

Responsibilities

• Create an own the brands CRM plan with focus on achieving and delivering the agreed monthly KPIs.
• Design and implement the lifecycle plan to maximise player days and customer value.
• Working closely with the affiliate team to ensure customers are being onboarded smoothly with focus on maximising reg to deposit conversions.
• Creating weekly/monthly reports to monitor the performance of ongoing marketing campaigns and reporting back to the VP of Commercial and wider marketing team with recommendations.
• Creating, implementing and reporting back on new marketing incentives that increase player loyalty.
• Exploring new possible marketing technologies with external companies and assessing whether these are commercially viable to add to our current strategy.
• Build and execute marketing campaigns based on specific customer segmentation, campaign or behavioural change objectives.
• Drive customer awareness of the brands services and products via education and promotional activity, maximising customer engagement.
• Carrying out the fulfilment of promotional campaigns such as crediting Free Bets and Free Spins.
• Analysing A/B tests and suggesting changes to improve overall campaign performance.
• Work closely with the BI team to constantly improve targeting and campaign performance.
• Reporting on campaign performance and providing insightful feedback to the marketing team.
• Work closely with the creative/studio team to deliver exciting on brand content.

Key requirements 

• Excellent English communication skills (written and verbal)
• Degree level education. Marketing related degree would be an advantage but not essential.
• Ability to edit HTML and QC the coding of others to a high level.
• Knowledge of CRM systems and processes. Optimove experience would be beneficial.
• Good understanding of Excel with the ability to produce detailed analysis.
• 2 years experience working within a CRM / marketing team.
• Knowledge and understanding of the betting industry (in particular SGA regulations)