Media Analyst

  • Initiate International
  • Johannesburg, South Africa
  • Mar 22, 2020
Full time Analyst Jobs Digital Jobs Marketing Jobs Media-Journalism Jobs Social Media Jobs

Job Description

A leading full-service ad agency have a great job opportunity for a Media Analyst with a thorough understanding of digital and social media metrics to join their growing team in Johannesburg. Their culture is fast-paced, casual and fun. They believe in a strong, team oriented culture and want to recruit other like-minded digital experts who enjoy the same. They offer flexible hours program, lunch & learn sessions, creative casual dress code, recreational game area, and much more.

Your key job opportunities as the Media Analyst in Johannesburg will include:

  • Manage online campaigns, reporting and analytics in all digital and social media channels
  • Ensure accuracy and attention to detail in all phases of digital tracking: data collection, data processing and reporting
  • Pull data from Facebook, Twitter, Instagram, Google Analytics and other sources and aggregate results into a proprietary database
  • Analyze, measure and interpret digital and social media KPIs with the ability to deliver insights in a constructive and concise manner
  • Monitor activity on an ongoing basis to identify optimization opportunities
  • Provide a holistic view of media impact across channels and client properties in order to tie campaign performance together across paid, owned and earned platforms
  • Implement ad-hoc projects to build data resources, enhance reporting and deliver cross-campaign analytical insights
  • Monitor competitive landscape and stay current with industry trends
  • Provide Google Analytics training to clients

Requirements for this Media Analyst job in Johannesburg:

  • Bachelor’s degree in media communications, marketing, statistics, business or related field
  • 3+ years of relevant experience is required
  • Functional knowledge of online and social media metrics and third party reporting tools; familiarity with web technology and web analytics
  • Comfortable with hands-on involvement with data retrieval, aggregation, manipulation, analysis and insight generation (data mining)
  • Ability to analyze raw data, identify trend drivers, draw conclusions and summarize actionable recommendations
  • Positive, diplomatic, self-starter, results-oriented, and enthusiastic about problem solving
  • Passion for using data to answer questions and an insatiable curiosity for new media platforms