Product Analyst

A large international gaming company have an exciting job opportunity for a Product Analyst to join their team in Cape Town. With a renewed focus on optimising and improving their user experience on the mobile and desktop sites, you will be focused on understanding their levers of conversion and driving the site forward to offer the best experience and optimise conversion rate. This is a high visibility, high impact role so they need someone who can match the drive and ambition of the business.

Your key job responsibilities as the Product Analyst in Cape Town will include:

• Identify key user journeys and flows across desktop, mobile and tablet products
• Work with our Product team to measure the effectiveness of development and product releases whilst establishing key success KPI’s at the start of every project
• Work with teams across development, marketing analytics and more to determine functional report requirements
• Analyse and understand the key behaviours, user flows and drivers behind conversion rate
• Drive and challenge the business to optimise conversion rate through A/B testing and insight
• Manage and create A/B tests alongside Development team
• Deliver actionable insights from A/B tests
• Identify opportunities to improve user experience and journeys across the site
• Is comfortable working in an Agile, lean environment

Requirements for this Product Analyst job in Cape Town:

• Experience and keen interest in sports and the betting industry
• Previous experience of insight analytics
• Extensive experience with Google Analytics/ Google Analytics 360
• Understanding and experience of Google Tag Manager (creating, testing and publishing tags)
• A strong understanding of the latest developments in data analysis and conversion rate optimisation
• Track record in delivering actionable insight to improve conversion rate
• Advanced Excel skills and sound understanding of campaign reporting and analysis
• Able to gather and present results, with a view to improving customer experience and the overall product
• Reliable and takes pride in the quality of their work
• Flexible – maintains effectiveness in a fast moving and/or changing environment and with varying tasks, responsibilities or people
• Self-motivated – must be able to work unsupervised
• Excellent communication skills and the ability to present data in a user-friendly forma