Our client focused on international markets and working towards the further growth of the Gaming Group beyond the traditional markets. We are looking for a Head of Acquisition to strengthen the team and take responsibility for the overall acquisition strategy.
The Head of Acquisition position is a great opportunity for someone wanting a hands-on and dynamic role. You will be joining a great team of experts with international experience and work in excellent working conditions and an atmosphere that will help further your self-development.
Responsibilities:
Define the key acquisition channels and secure opportunities of acquiring new customers.
Manage the online acquisition activities inc. SEO, Affiliates and Media and provide reporting.
Onboarding and management of affiliate and media partners, with full P&L responsibility for the affiliate program, organic and paid search traffic.
Taking care of key affiliates with help from the Affiliate Team.
Tracking, reporting and interpreting key online performance metrics to optimise acquisition, traffic and conversion.
Work with internal and external partners to evolve marketing reporting, ensuring all necessary tracking is implemented, tested and working.
Building dashboards and reports for acquisition channels.
Managing and analysing the traffic sources and campaign budgets.
Control the acquisition budget by managing it as necessary across the year.
Initiating and introducing new and diverse acquisition channels and testing new solutions.
Constantly looking for opportunities to provide good quality traffic.
Ongoing analysis of conversion rates and further optimisation of campaigns to drive ROI.
Requirements:
Online marketing and acquisition background
Experience within iGaming industry
Experience within a similar role
What’s on offer:
Long-term career opportunities at a large gaming group.
Working on international projects with the best experts from the industry.
A comfortable office with relaxing chill rooms.
Private medical insurance.
Subsidised training courses, conferences and events.
About Betting Connections
Betting Connections was founded at the beginning of 2010 as a response to an identified demand in the market for a true recruitment consultancy within the iGaming industry.
With dedicated recruitment specialist teams for IT, Multilingual and Gaming Specialists; we pride ourselves on our ability to fully understand the needs of both our clients and candidates, building long term relationships that are mutually beneficial to all. We achieve this by investing the time to get to know candidates and clients on a personal level, and by drawing on our extensive knowledge of both the iGaming and recruitment industries. This highly tailored approach to recruitment ensures that we know exactly what individuals are looking for and allows us to match the correct profile to the correct role, helping employers to grow their companies and individuals to develop their careers.
We operate throughout Europe and all of the major iGaming hubs across the globe, providing support for the industry’s leading operators and suppliers. We are 100% committed to making that perfect match between employers and job seekers across all functions within the industry, ranging from entry level to senior level positions.
