Our Client is currently looking for a driven CRM employee who will help their fast growing team to set up great campaigns.
As a CRM Executive you have a key role in retaining their customers. This by getting to know and guiding players from registration into their online gaming experience through offering great online entertainment such as personalized promotions and campaigns. As a CRM employee it is your job to help build a brand relationship with the different player segments, to create and optimize their gaming experience.
Deliver relevant communication through the different communication channels with an innovative way of thinking and propagating our brand identity.
You manage the strategic quarterly CRM planning together with the CRM team
You define together with the CRM team the player segments and the player journeys in the different stages of their life cycle
You set up promotions and personalized campaigns and you communicate and publish them.
You analyze the onsite promotions and campaigns to optimize player satisfaction and retention
You write the copy of the communication that will be sent to all our players
You write the promotion and campaign conditions taking into account company interests and campaign goals
You conduct A/B tests to optimize our offer to our players
You have an eye for detail and use common sense
You work closely with customer service, in particular, so that they can explain the campaigns and solve problems if you have any questions
You work closely with the risk & fraud team in order to have a good understanding of the possibilities of abuse and exploitation of our games and bonus systems and thus to be able to implement a safe campaign policy
Bachelor or Master degree in Marketing, Business, Communication or similar
2+ years of experience with CRM or an equivalent position
Passionate and knowledgeable about sports and/or casino
Proven experience in delivering end-to-end CRM campaigns across different communication channels
High level of attention to detail, creative thinking and open to change
Data-minded and curious about customer and gaming behaviour
Optimistic, solution-oriented and open-minded
Strong team player, ready to provide support and help when needed
Collaborative in your approach and good at building strong working relationships
Experience with email marketing service providers or customer data platforms (experience with Optimove is a big plus)
Betting Connections was founded at the beginning of 2010 as a response to an identified demand in the market for a true recruitment consultancy within the iGaming industry.
With dedicated recruitment specialist teams for IT, Multilingual and Gaming Specialists; we pride ourselves on our ability to fully understand the needs of both our clients and candidates, building long term relationships that are mutually beneficial to all. We achieve this by investing the time to get to know candidates and clients on a personal level, and by drawing on our extensive knowledge of both the iGaming and recruitment industries. This highly tailored approach to recruitment ensures that we know exactly what individuals are looking for and allows us to match the correct profile to the correct role, helping employers to grow their companies and individuals to develop their careers.
We operate throughout Europe and all of the major iGaming hubs across the globe, providing support for the industry’s leading operators and suppliers. We are 100% committed to making that perfect match between employers and job seekers across all functions within the industry, ranging from entry level to senior level positions.