Responsibilities:
Create, deploy and optimise Paid Search campaigns across multiple geographics to support the growth marketing strategy
Optimising paid search including keyword portfolio development, bid adjustment, testing & iterating, ad copy creation and landing page optimisation
Develop and execute paid social campaigns, testing and setting up automation
Constantly devising new experiments to find growth areas & strategies
Monitoring, tracking and evaluating PPC campaign performance, based on KPI targets including CTR, CPC, CPL and conversion rates
Producing weekly reports to advise senior stakeholders on the progress, metrics, ROI against KPI targets
A/B testing of creatives, search terms and landing pages
Constantly developing our digital strategy with a test and learn approach, implementing new technologies where appropriate to drive qualified traffic to relevant websites
Responsibilities:
At least 5 experience in Paid Search performance marketing
iGaming experience preferred but not essential
High level knowledge of the PPC marketing landscape, tools, vendors, and keen interest to keep track of new developments
Deep knowledge of paid search engine advertising tools (Google, Bing, Yahoo) and bid management systems
Knowledge of Paid Social channels (such as Facebook)
Experience of running paid search campaigns in regulated & unregulated markets within multiple geographics
Excellent understanding of social ads management tools
Proficient in Google Sheets and/or Excel
Commercially minded, analytical and proactive
Excellent communication skills across a variety of stakeholder levels
Fluent in French and English language
About Betting Connections
Betting Connections was founded at the beginning of 2010 as a response to an identified demand in the market for a true recruitment consultancy within the iGaming industry.
With dedicated recruitment specialist teams for IT, Multilingual and Gaming Specialists; we pride ourselves on our ability to fully understand the needs of both our clients and candidates, building long term relationships that are mutually beneficial to all. We achieve this by investing the time to get to know candidates and clients on a personal level, and by drawing on our extensive knowledge of both the iGaming and recruitment industries. This highly tailored approach to recruitment ensures that we know exactly what individuals are looking for and allows us to match the correct profile to the correct role, helping employers to grow their companies and individuals to develop their careers.
We operate throughout Europe and all of the major iGaming hubs across the globe, providing support for the industry’s leading operators and suppliers. We are 100% committed to making that perfect match between employers and job seekers across all functions within the industry, ranging from entry level to senior level positions.
