Our client is a top iGaming company currently looking for an individual to work within a highly driven and passionate team to deliver the right message, to the right customers at the right time. Reporting directly to the Head of Marketing you would be expected to focus on coordinating and executing Casino CRM activities to the highest standard. You must have a keen eye for detail, a passion for business, be highly organised with excellent time management skills, combined with a huge desire to learn.
What you do?
Implement targeted marketing campaigns according to briefs, aimed at increasing customer activation, conversion, and retention.
Set up and execute emails, SMS, OMS (on-site messaging system) and other content types in collaboration with the Copywriters and Designers based on brand and product-specific roadmaps
Configure campaign setups via Campaign Tools and expand on your knowledge of the said tool to become an expert on its optimum usage.
Set up and report on A/B tests for Email, SMS and OMS send-outs.
Co-operate with the lifecycle team to develop and optimise our various customer lifecycles.
Continuously evaluate and report on email, SMS and OMS send-outs in collaboration with other stakeholders.
Seek to suggest new ways of using campaign tools creatively with your stakeholders to create more effective campaigns and CRM activities.
Ensure timely delivery and utmost quality on all tasks handled.
Evaluate and analyse relevant information through different systems, whilst pushing relevant insights to the brand team.
Update and document all SOPs (Standard Operating Procedures) through our growing library of content.
What you know?
You know how to drive automation and are handy with CRM tools.
You actively use and optimize CRM techniques including segmentation, campaign planning and implementation.
You have a sound understanding of how to measure and benchmark CRM performance, and how to segment our fast-growing user base, with a ‘test and learn’ mindset.
You know how to take a holistic view of our user to improve retention and consumer experience.
You have great IT skills including strong experience of Microsoft Office (Excel, Word, Outlook).
You have good technical skills in HTML.
You have a keen understanding of Casino.
Besides our vibrant office and awesome teams here is what we offer you:
Annual fitness allowance;
Daily fresh fruit;
Private Health insurance;
Company and team events;
Betting Connections was founded at the beginning of 2010 as a response to an identified demand in the market for a true recruitment consultancy within the iGaming industry.
With dedicated recruitment specialist teams for IT, Multilingual and Gaming Specialists; we pride ourselves on our ability to fully understand the needs of both our clients and candidates, building long term relationships that are mutually beneficial to all. We achieve this by investing the time to get to know candidates and clients on a personal level, and by drawing on our extensive knowledge of both the iGaming and recruitment industries. This highly tailored approach to recruitment ensures that we know exactly what individuals are looking for and allows us to match the correct profile to the correct role, helping employers to grow their companies and individuals to develop their careers.
We operate throughout Europe and all of the major iGaming hubs across the globe, providing support for the industry’s leading operators and suppliers. We are 100% committed to making that perfect match between employers and job seekers across all functions within the industry, ranging from entry level to senior level positions.