Our client focuses on international markets and is looking for Senior CRM Manager who will lead the customer relationship strategy, communications and campaign execution.
The Senior CRM Manager will be responsible for managing the CRM/Retention campaigns calendar as well as automated player journeys across the Group’s brands. It is vital to be creative in this role and to have a strong knowledge of CRM. If you are interested in sports betting, this will be an additional benefit to the wider CRM Team.
Responsibilities:
Keeping and reactivating players through open (global) and closed (segmented) campaigns.
Create retention offers and campaigns suitable for specific markets.
Develop communication strategies, incorporating segmentation, personalisation and targeting.
Collaborate with internal and external parties to develop and execute end-to-end campaigns.
Plan and evaluate within budgets and deadlines the marketing campaigns of various customer segments.
Make sure that the communication to customer segments is being sent according to the planned schedule.
Basic analysis and reporting on completed campaigns.
Strengthen acquisitions and conversions by building an appropriate customer path.
Actively participate in setting up customer journeys and follow them closely.
Act as a first-hand contact for any related CRM promotions towards other departments.
Use practical knowledge of communication touchpoints (e.g. mailing, SMS, push).
Close cooperation with other departments in the field of tool integration and the introduction of new services, products and functionalities relevant to CRM.
Requirements:
Previous experience in working on marketing automation tools such as Optimove, Cutomer.io and other tools relevant to CRM activities is appreciated.
Extensive CRM experience within iGaming industry is required.
What’s on offer:
Long-term career opportunity in big Gaming Group.
Working on international projects with the best experts from the industry.
A comfortable office with relaxing chill rooms.
Private medical care.
Financing training courses, conferences and events.
Access to the Referral Bonus Program.
About Betting Connections
Betting Connections was founded at the beginning of 2010 as a response to an identified demand in the market for a true recruitment consultancy within the iGaming industry.
With dedicated recruitment specialist teams for IT, Multilingual and Gaming Specialists; we pride ourselves on our ability to fully understand the needs of both our clients and candidates, building long term relationships that are mutually beneficial to all. We achieve this by investing the time to get to know candidates and clients on a personal level, and by drawing on our extensive knowledge of both the iGaming and recruitment industries. This highly tailored approach to recruitment ensures that we know exactly what individuals are looking for and allows us to match the correct profile to the correct role, helping employers to grow their companies and individuals to develop their careers.
We operate throughout Europe and all of the major iGaming hubs across the globe, providing support for the industry’s leading operators and suppliers. We are 100% committed to making that perfect match between employers and job seekers across all functions within the industry, ranging from entry level to senior level positions.
