On behalf of our Client, a leading and award winning online Gaming provider, we are recruiting for a Copywriter to join their Gibraltar based teams. The firm has won awards in the industry for their product offering, as well as, promoting Employee wellbeing within the Company and Responsible Gaming!
The Marketing Communications department brings the highest level of creative support to the business. Content and design teams are responsible for ensuring the company has industry leading marketing materials, bringing the Casino and Sportsbook products and player communications alive with inspired copy and imagery.
This exciting and dynamic team also looks after the bigger picture marketing activities, including sponsorships, social media and TV advertising campaigns.
The Copywriter is a new role for the team and will be responsible for creating and delivering creative campaign concepts and copy across sports and casino campaigns. The successful candidate will be a strategic and conceptual copywriter with clear marketing strengths and a passion for sports in particular.
Determine how to use artwork and copy resources to develop creative campaigns that are always on-brand and elevate the brand across all channels.
Write and lead others in the development of campaign concepts for all channels; print, radio, digital and email.
Define the creative vision for campaigns.
Collaborate with internal stakeholders to review and understand consumer data and KPIs from our campaigns and strategise how to get the best results.
Encourage team collaboration, brainstorming and co-creation workshops.
Provide leadership and expertise around voice, design, brand, and direct response best practices.
Be a brand guardian, ensuring our tone of voice is carried across through our activities.
Collaborate with internal and external stakeholders to develop our brand guidelines.
Manage external creative agencies and contractors to ensure quality and efficiency from our resources.
Keep us progressive by ensuring we’re on top of the latest creative trends.
Ensure up to date understanding of appropriate legislation for relevant channels and that all activity is approved by Compliance and Legal team(s).
What we are looking for:
Experience sportsbook and casino marketing.
Extensive knowledge on UK sports, including horse racing.
Highly creative with a flair for generating ideas and crafting engaging copy.
Ability to understand how to communicate successfully on brand.
The capacity to understand new ideas quickly and convey those ideas to others.
Excellent attention to detail.
Excellent communication skills, written and verbal.
An attractive base salary
A comprehensive renumeration package including an end of year bonus (discretionary)
Health Cover/insurance (Including Dental and Eye cover).
Subsidised Gym Membership
Betting Connections was founded at the beginning of 2010 as a response to an identified demand in the market for a true recruitment consultancy within the iGaming industry.
With dedicated recruitment specialist teams for IT, Multilingual and Gaming Specialists; we pride ourselves on our ability to fully understand the needs of both our clients and candidates, building long term relationships that are mutually beneficial to all. We achieve this by investing the time to get to know candidates and clients on a personal level, and by drawing on our extensive knowledge of both the iGaming and recruitment industries. This highly tailored approach to recruitment ensures that we know exactly what individuals are looking for and allows us to match the correct profile to the correct role, helping employers to grow their companies and individuals to develop their careers.
We operate throughout Europe and all of the major iGaming hubs across the globe, providing support for the industry’s leading operators and suppliers. We are 100% committed to making that perfect match between employers and job seekers across all functions within the industry, ranging from entry level to senior level positions.