The CRM Manager is responsible for all player communication related to promotions and campaigns. This means production, delivery management, reporting and optimization of all active player campaigns with the aim to increase conversion, retention and Lifetime value.
Responsibilities
Increase player retention and lifetime value
Full accountability for campaigns and promotions
Plan, create, execute and follow up on campaigns
Assist, contribute and optimize our CRM strategy
Drive change, improve and optimize the way we work
Ensure that all colleagues are updated on upcoming and ongoing promotions
Work closely with marketing to make sure acquisition and retention activities are optimized and are in perfect alignment
Qualifications
At least two years’ experience in a similar role
iGaming experience and an understanding of players and business drivers
Team player, able to work with other departments
Player first mindset
Analytical mindset and experience of data driven organisations
Extremely structured, organised and meticulous in your work
Betting Connections was founded at the beginning of 2010 as a response to an identified demand in the market for a true recruitment consultancy within the iGaming industry.
With dedicated recruitment specialist teams for IT, Multilingual and Gaming Specialists; we pride ourselves on our ability to fully understand the needs of both our clients and candidates, building long term relationships that are mutually beneficial to all. We achieve this by investing the time to get to know candidates and clients on a personal level, and by drawing on our extensive knowledge of both the iGaming and recruitment industries. This highly tailored approach to recruitment ensures that we know exactly what individuals are looking for and allows us to match the correct profile to the correct role, helping employers to grow their companies and individuals to develop their careers.
We operate throughout Europe and all of the major iGaming hubs across the globe, providing support for the industry’s leading operators and suppliers. We are 100% committed to making that perfect match between employers and job seekers across all functions within the industry, ranging from entry level to senior level positions.