Digital Media Analyst

  • Initiate International
  • Cape Town, South Africa
  • Mar 31, 2020
Full time Analyst Jobs Analytics Jobs Campaigns Jobs Digital Jobs Marketing Jobs

Job Description

A media company based in Cape Town have a great job opportunity for a Digital Media Analyst to join their team. Their culture is fast-paced, casual and fun. They believe in a strong, team-oriented culture and they want to recruit other like-minded digital experts who enjoy the same. If you are a Digital Media Analyst with a thorough understanding of digital and social media metrics, this job could be perfect for you!

Your key job responsibilities as the Digital Media Analyst in Cape Town, South Africa will include:

  • Manage online campaigns, reporting and analytics in all digital and social media channels
  • Ensure accuracy and attention to detail in all phases of digital tracking: data collection, data processing and reporting
  • Pull data from Facebook, Twitter, Instagram, Google Analytics and other sources and aggregate results into a proprietary database
  • Analyze, measure and interpret digital and social media KPIs with the ability to deliver insights in a constructive and concise manner
  • Monitor activity on an ongoing basis to identify optimization opportunities
  • Provide a holistic view of media impact across channels and client properties in order to tie campaign performance together across paid, owned and earned platforms
  • Implement ad-hoc projects to build data resources, enhance reporting and deliver cross-campaign analytical insights
  • Monitor competitive landscape and stay current with industry trends
  • Provide Google Analytics training to clients

Requirements for this Digital Media Analyst job in Cape Town, South Africa:

  • Bachelor’s degree in media communications, marketing, statistics, business or related field
  • 3+ years of relevant experience is required
  • Functional knowledge of online and social media metrics and third-party reporting tools; familiarity with web technology and web analytics
  • Comfortable with hands-on involvement with data retrieval, aggregation, manipulation, analysis and insight generation (data mining)
  • Ability to analyze raw data, identify trend drivers, draw conclusions and summarize actionable recommendations
  • Positive, diplomatic, self-starter, results-oriented, and enthusiastic about problem solving
  • Passion for using data to answer questions and an insatiable curiosity for new media platforms