The CRM team is vital for its growth as it leads the customer relationship strategy, communications and campaign execution. The Junior CRM Manager will be responsible for managing the execution of both monthly CRM/Retention campaigns as well as automated player journeys across the Group’s brands and local markets.
Plan and optimize CRM campaigns (Sportsbook). Create roadmap of CRM actions and ensure it is executed within defined timeframes;
Approve and supervise campaigns and communication;
Basic analysis and reporting on completed campaigns;
Build, plan and implement multi-channel campaigns across the website, email, Facebook, push messaging, and other channels to achieve established goals and objectives;
Ensure all communications meet advertising, regulatory and legislative standards;
Keep up to date with current CRM trends, best practices and items of interest and share these with the rest of the team;
Ensure the achievement of KPIs as established by the Company;
Cooperate with other departments on successful project delivery.
Minimum 2 years’ experience within iGaming industry, focusing on sportsbook product (SB marketing, trading, risk, etc);
Advanced knowledge of various sports and sports betting trends;
Basic knowledge of CRM tools, e.g. Optimove, or internal back office systems;
Advanced knowledge of MS Office (focusing on MS Excel);
Basic SQL knowledge would be a great asset;
Meticulous attention to detail and excellent multitasking abilities;
Fluent in English with excellent written and verbal communication skills;
Excellent time management and organisational skills.
Betting Connections was founded at the beginning of 2010 as a response to an identified demand in the market for a true recruitment consultancy within the iGaming industry.
With dedicated recruitment specialist teams for IT, Multilingual and Gaming Specialists; we pride ourselves on our ability to fully understand the needs of both our clients and candidates, building long term relationships that are mutually beneficial to all. We achieve this by investing the time to get to know candidates and clients on a personal level, and by drawing on our extensive knowledge of both the iGaming and recruitment industries. This highly tailored approach to recruitment ensures that we know exactly what individuals are looking for and allows us to match the correct profile to the correct role, helping employers to grow their companies and individuals to develop their careers.
We operate throughout Europe and all of the major iGaming hubs across the globe, providing support for the industry’s leading operators and suppliers. We are 100% committed to making that perfect match between employers and job seekers across all functions within the industry, ranging from entry level to senior level positions.