An opportunity has arisen at our client for a native English speaking Casino Campaign Coordinator to join their growing team.
Who are you?
You’re motivated, driven and have experience and a keen interest in digital marketing. You have a sharp eye for detail and aren’t satisfied with anything unless it’s perfect. You have a good understanding of casino campaigns and you want to learn more. You’ve worked in the online gaming industry for a few years and are looking for a step up and a new challenge. If that sounds like you then we want to hear from you.
Have at least 2 years’ experience in a similar role
Have a solid understanding of email marketing
Have a positive and can-do attitude
Be comfortable working under pressure and against tight deadlines
Be comfortable working in a fast paced and every changing industry
Be genuinely interested in the online casino industry
Have an eye for detail and a problem-solving mindset
Must be highly proficient in tools such as Microsoft Excel etc
Set up and execute send-outs of emails, SMS and other content types in collaboration with the brand and product specific roadmaps in a timely manner.
Preparing and organising segmentation lists to prepare for execution of Email, SMS content.
Working with Content Management Systems to set up site campaigns on desktop and mobile across brands.
Setting up and reporting on A/B tests for Email, SMS send-outs as and when requested.
Creating plans for automated communication cycles based on certain events or triggers to keep players engaged and active.
Test upcoming games and suggest how to promote the games and to whom.
Look at initial performance indications of new releases and suggest how to promote/expose the game moving forward.
Conceptualising creative and compelling promotions and relevant communication plans that will convert, retain and reactivate customers across email, web and mobile.
Constantly evaluating campaigns, taking a “test, learn & optimise” approach to improve campaign efficiency and ROI.
Reporting on monthly campaign performance to line-manager as it relates to the KPIs set - Retention, active customers, Revenue, ROI & overall product performance.
Keep abreast of industry trends and provide competitor analysis where relevant.
Betting Connections was founded at the beginning of 2010 as a response to an identified demand in the market for a true recruitment consultancy within the iGaming industry.
With dedicated recruitment specialist teams for IT, Multilingual and Gaming Specialists; we pride ourselves on our ability to fully understand the needs of both our clients and candidates, building long term relationships that are mutually beneficial to all. We achieve this by investing the time to get to know candidates and clients on a personal level, and by drawing on our extensive knowledge of both the iGaming and recruitment industries. This highly tailored approach to recruitment ensures that we know exactly what individuals are looking for and allows us to match the correct profile to the correct role, helping employers to grow their companies and individuals to develop their careers.
We operate throughout Europe and all of the major iGaming hubs across the globe, providing support for the industry’s leading operators and suppliers. We are 100% committed to making that perfect match between employers and job seekers across all functions within the industry, ranging from entry level to senior level positions.