The CRM Strategist reports to the Head of Retention on CRM activities and campaign performances. The CRM Strategist ‘s main role to provide the CRM Team with support and expertise in the execution of all CRM automated cycles. A continuous understanding of industry best practice, marketing channels and data on player behavior is paramount to on-going CRM optimization.
The CRM Strategist is also tasked with delivering reports and overseeing the performance of each cycle, assuring all operations run successfully and are compliant at all times, while focusing on increasing conversion rates, the revenue per active consumer, increasing multi-channel visits, and the reduction of churn of valuable consumers.
o Engagement (Delivery, Open rates, CTR).
o Retention figures (conversion, player activity rates, NGR and life-time value of players).
Candidates skills and experience:
SpotOn Connections offers international recruitment solutions and career consultancy for all industries across Europe. We deliver a premium service at all stages of the recruitment process, taking the time to get to know our clients and candidates on a personal level so that we can make the perfect match. Our network of consultants come from a recruitment background, with particular specialisation on the finance, legal, technical, and multilingual industries. We currently have offices in Malta and Portugal.