Our client is looking to grow their marketing team on Japanese market and they are looking for an experienced content writer and CRM Executive. The role calls for an organised person who is able to work on multiple projects simultaneously.
Responsibilities:
As the CRM & Content Executive you would be part of the CRM/OPS team and will work closely together with the CRM Manager in order to deliver quality and unique content across all marketing channels. This role will take full ownership of all content across the brand and the different channels. As the CRM & Content Executive you would also be responsible for the flawless execution of all content initiatives and campaigns.
Ensure that ton of voice and Content strategy is aligned with the strategy defined
Define a content strategy, based on marketing plans, objectives, and targets
Execute the whole campaign process flow, liaising with all the relevant departments to perform all the necessary checks, set up of back office and follow up of promo results.
Create and update templates and procedures for the Customer Retention path, including writing e-mails and setup SMS campaigns.
Compiling reports on CRM stats – Deliverability, Open and Click rates etc
Propose suggestions and optimization based on the campaigns results
Working closely with Customer Support team and RPF team and ensure that your CRM campaigns are shared with them in advance
Regular competitor analysis across all markets and read into industry news to understand trends
Implement testing strategies on an ongoing basis, to ensure that optimization remains at the heart of all communications.
Maintain and own the content management of the site (banners etc)
Work closely with the Casino Manager to produce quality content about our newest games and releases
Conduct regular customer survey to understand better our customers’ opinion
Requirements
Experience in copy-writing or digital marketing is beneficial
Excellent written and verbal communication skills are essential
Ability to manage multiple projects simultaneously
1-year experience in the iGaming business is beneficial
Native-level Japanese with excellent command of the written language is mandatory
Strong organisational skills and the ability to be self-sufficient and work in a fast-paced environment
Excellent communication skills to cooperate with other departments
About Betting Connections
Betting Connections was founded at the beginning of 2010 as a response to an identified demand in the market for a true recruitment consultancy within the iGaming industry.
With dedicated recruitment specialist teams for IT, Multilingual and Gaming Specialists; we pride ourselves on our ability to fully understand the needs of both our clients and candidates, building long term relationships that are mutually beneficial to all. We achieve this by investing the time to get to know candidates and clients on a personal level, and by drawing on our extensive knowledge of both the iGaming and recruitment industries. This highly tailored approach to recruitment ensures that we know exactly what individuals are looking for and allows us to match the correct profile to the correct role, helping employers to grow their companies and individuals to develop their careers.
We operate throughout Europe and all of the major iGaming hubs across the globe, providing support for the industry’s leading operators and suppliers. We are 100% committed to making that perfect match between employers and job seekers across all functions within the industry, ranging from entry level to senior level positions.
