Our client, an IGaming operator is looking for a Social Media Manager to join their Digital Marketing team. This is an exciting opportunity forming part of a new team of experienced professionals servicing various business areas including all brands and markets our client operates in. Reporting into the Head of Digital, you will be working closely with other departments and brand managers and will be leading the internal company offers to track, report and centralize all digital activity.
Lead the development of a Paid Social Department in-house and deliver successful acquisition campaigns on multiple brands, globally.
Collaborate with Brand Managers and the other marketing teams, product teams and stakeholders to design and deliver integrated social media campaigns
Develop, monitor, analyse and optimize performance strategies and make both real-time and long-term recommendations for optimizations; create a framework for KPIs, goals, and attribution for success.
Coordinate with their tech team to aid in identifying, reporting and resolving technical issues
Maintain an understanding of latest social media trends and relevant topics that drive the world and current news to make their ads more relatable
Help building the team by hiring and training new team members whilst identifying growth opportunities
Evaluation, testing and roll-out of new technologies
Training and educating your stakeholders to deliver assets and information in desired format
Business fluency in written and spoken English
+3 years paid social experience with Facebook/Instagram, Twitter, etc.
Strong analytical skills and ability to analyse and draw insights from large data sets
Experience using Google Analytics and a good understanding of attribution modeling
Expert knowledge with Facebook Business Manager and Ads Manager (including ad placement, budget management, pixel creation, offline event sets, and advanced reporting)
Facebook Certified Media Buying & Facebook Certified Media Planning Certifications would be a plus
Good troubleshooting and problem-solving skills, along with an ability to collaborate cross-functionally with a strong attention to detail
Knowledge of social media creative universe as well as pixel implementation and confidence with troubleshooting and tracking problems as they arise
Comfortable withing with Tableau and have acquired a good understanding of Google Marketing Platform
Work experience in the iGaming industry and knowledge in other digital marketing areas and in dynamic product advertising, FB Ads API to improve performance
Betting Connections was founded at the beginning of 2010 as a response to an identified demand in the market for a true recruitment consultancy within the iGaming industry.
With dedicated recruitment specialist teams for IT, Multilingual and Gaming Specialists; we pride ourselves on our ability to fully understand the needs of both our clients and candidates, building long term relationships that are mutually beneficial to all. We achieve this by investing the time to get to know candidates and clients on a personal level, and by drawing on our extensive knowledge of both the iGaming and recruitment industries. This highly tailored approach to recruitment ensures that we know exactly what individuals are looking for and allows us to match the correct profile to the correct role, helping employers to grow their companies and individuals to develop their careers.
We operate throughout Europe and all of the major iGaming hubs across the globe, providing support for the industry’s leading operators and suppliers. We are 100% committed to making that perfect match between employers and job seekers across all functions within the industry, ranging from entry level to senior level positions.