Senior Digital Analytics Specialist

€50,000 - €60,000 yearly
  • SGR
  • Malta
  • Mar 19, 2020
Full time Analytics Jobs Digital Jobs iGaming Jobs

Job Description

Senior Digital Analytics Specialist

Salary: €50-60K

Location: Malta



My client is a very exciting betting operator in the Affiliate vertical in Malta. They are looking for a skilled Digital Analytics Specialist to join their team.


Your main responsibilities:

  • Supporting the business’ understanding of digital KPIs and user behaviours
  • Designing and implementing complex tagging strategies across a large network of websites to enable personalization, persona profiles identification, and advanced A/B testing
  • Hands on implementation of analytics accounts including properties, user management, dashboards, views, filters, segments, and reporting
  • Plan, design and implement data analytics across a portfolio of digital channels and platforms into Google Analytics and other tools
  • Documentation of detailed tracking requirements to measure with confidence company goals (e.g. online revenue by country, user type, conversion rates, etc.)
  • Recommendations for improved tracking capabilities and infrastructure.
  • Architect client-side “source of truth” such as a Site Analytics and Marketing Intelligence platform or dashboard.
  • Establish standard process for our digital properties to set up, maintain and track data for reach, engagement, performance and other behaviour metrics.
  • Translate the result of the attribution model/testing towards action partner with our internal team, to drive value across the Marketing channels being tracked; support diverse stakeholders by generating custom reports according to business needs.
  • Work with developers and product owners to determine appropriate metrics and behaviour to track new and existing properties.
  • Understand and deploy integrations between analytics platforms and external data from custom systems, affiliate networks, advertising networks, custom CRMs, raw data, etc.
  • Translate business requirements from the digital marketing team into modelling and analytical specifications.
  • Support our A/B experiments and personalization strategies ensuring data are trustable and statistically significant


The Essential Skills you need:

  • 5+ years hands-on experience with Google Analytics, Google Tag Manager, Clicky, Tealium IQ, Tealium AudienceStream; Google BigQuery experience is a plus.
  • Mastering Installation & Architecture experience with Google Analytics (360 included)
  • Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow, segment users, and group user behaviours.
  • Familiarity and minimum of experience with Adobe Omniture, Marketo, Segment, Data Studio, Target, Monetate, Optimizely, Visual Website Optimizer, Google Optimize, Tableau, and any other analytics & visualization platforms.
  • Familiarity with Adobe Marketing Cloud tools such as: Analytics, Workspace, Ad Hoc Analysis, Report Builder, Data Warehouse, Target, is a plus.
  • Able to read/write basic HTML/HTML5 /CSS/JavaScript, other front-end languages (Python, NodeJS, PHP, etc.), and ability to query large databases (SQL)
  • Excellent analytic, quantitative and problem-solving skills with proven ability to deliver actionable insights
  • Experience reading API documentation and understanding the technical requirements for implementation with other platforms
  • Ability to explain architecture proposals to non-technical audiences and communicate business value of suggested ideas & plans
  • Passionate about working in an extremely fast-paced, demanding, and fluid start-up environment as well as a desire to build a company up from an early stage


We regret that due to current volumes, we are unable to acknowledge every application.  All successful candidates will be contacted as soon as possible.  If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK. Betting Appointments, part of the St George’s Recruitment Group, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the betting and gaming industry. If you’re looking for a fresh approach to betting and gaming recruitment, please contact us now.