Are you an entrepreneurial, data driven person who enjoys building relationships with key stakeholders? Are you able to deliver success for our client’s online casino brand in the Japanese market? Then this is the role for you!
As their new Country Manager, you will need to have proven marketing experience in Japan in order to deliver growth in new player acquisition and excellence in brand communication. Responsibility for retaining the players they acquire also forms a key part of this role and as their main contact for this brand in Japan, you will need to be hands-on in your approach, working across multiple business areas. You will also have responsibility for managing and negotiating with external agencies and taking the lead on new commercial deals.
Another integral focus of this role is affiliate management where you will be responsible for the brand’s strategy in Japan, communicating regularly with their affiliates in order to optimise traffic and deliver efficient profit margins.
Implementation of brand strategy and identity for their online casino brand in Japan
Creation and management of acquisition strategy
Management of external agencies and partners
Negotiating commercial deals with 3rd parties
Competitor and market analysis
Coordination of relationships between their online casino and other central teams including CRM, content, product teams and more.
Maintain relationships with affiliates and other partners as well as motivating partners to improve campaign performance
Source, evaluate, recruit and approve new affiliate partners
Monitor affiliate practices and ensure compliance
Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROI
Monitor and analyse results of all campaigns, including weekly and monthly KPI reports (to identify strong and weak areas, and to help underachievers improve)
Optimise all aspects of the affiliate program through established and new networks
Reactivate old affiliates and also targeted inactive players through specific affiliate campaigns
Assist managing onsite content and affiliate marketing communications
Managing their online casino Japan brand team to develop and plan localised retention activities
Work with Customer Support, brand team and VIP team to manage top Japanese customers, ensuring a reward ratio that optimises net gaming revenue.
Take lead on external activities in regards of VIP-treatment (actual send outs\events)
Responsible for budget management
Responsible for achieving KPI and Ebit targets set for their Online Casino Brand for Japan
Delivering regular business reports and plans for the business and senior management team
You're a native Japanese speaker with a professional command of English coming with experience working within iGaming in Japan.
You have strong organisational skills, excellent time management enabling you to manage multiple projects simultaneously.
You come with a background in a marketing and/or affiliate related role which has contributed to your impressive analytical skills.
Through your experience, you are able to apply good judgment based on your sound understanding of metrics and data whilst show adaptability and handling changes in priorities and managing deadlines.
You are creative by nature bringing innovative ways of thinking to the table which you effectively communicate (both written and spoken) with the ability to tailor dialogue and delivery to cater for a variety of audiences.
Betting Connections was founded at the beginning of 2010 as a response to an identified demand in the market for a true recruitment consultancy within the iGaming industry.
With dedicated recruitment specialist teams for IT, Multilingual and Gaming Specialists; we pride ourselves on our ability to fully understand the needs of both our clients and candidates, building long term relationships that are mutually beneficial to all. We achieve this by investing the time to get to know candidates and clients on a personal level, and by drawing on our extensive knowledge of both the iGaming and recruitment industries. This highly tailored approach to recruitment ensures that we know exactly what individuals are looking for and allows us to match the correct profile to the correct role, helping employers to grow their companies and individuals to develop their careers.
We operate throughout Europe and all of the major iGaming hubs across the globe, providing support for the industry’s leading operators and suppliers. We are 100% committed to making that perfect match between employers and job seekers across all functions within the industry, ranging from entry level to senior level positions.