PPC Manager

  • SGR
  • London, UK
  • Mar 27, 2020
Full time iGaming Jobs SEO/PPC Jobs

Job Description

We are looking for a PPC Manager for a fast growing sportsbook and casino operator in a gorgeous part of London.

The primary purpose of this role is to champion the external marketing and acquisition of new customers for our brands in the UK market. The aim is to generate new depositing customers. The ideal candidate will have a hands-on experience in PPC /Display Marketing and worked for a fast-moving consumer-facing business. The role will also ensure that brand plans and central campaigns are executed in an appropriate manner for the local markets.

The PPC & Display Marketing Campaign Manager will report directly to the UK Country Manager and be responsible for the in-house production, management and growth of our sports betting PPC/Display accounts/campaigns.


The Ideal Candidate:

  • Looking for previous PPC Manager Exposure of at least 18 months
  • At least 3 years’ experience of using Google AdWords and/or Bing Ads with spend levels above £50K per month
  • Experience of using Google DoubleClick with spend levels above £10K per month
  • Excellent attention to detail
  • Strong MS Excel skills
  • Working in the gaming / gambling sector is a must


The Job Role:

  • Managing the PPC Sports Betting accounts/campaigns in AdWords and Bing Ads. This will initially cover around £50K spend per month but is expected to grow rapidly.
  • Setting up and managing Display campaigns in DoubleClick (DCM).
  • Assisting the Country Manager to create the strategy for the accounts.
  • Continually creating and optimising campaigns to generate as much profit as possible
  • Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with campaign goals.
  • Planning, improving and testing new account structures, adverts, keywords and landing pages
  • Analysing data daily to spot trends/opportunities and then acting upon them
  • Utilising AdWords scripts to improve management of the accounts
  • Prioritising own workload in-order to maximise profit
  • Creating compelling PPC adverts