• Magic Mondayz Ltd
  • Malta
  • Apr 10, 2020
Full time Campaigns Jobs Casino Jobs iGaming Jobs Management Jobs Marketing Jobs

Job Description

Our client, an igaming company that has boomed in growth in the past years is now looking for a Scandinavian (FI, SE or NO speaking) Casino Campaign Coordinator to join their growing team in Malta.


  • Setting up and executing send-outs of emails, SMS and other content types in collaboration with the brand and product specific roadmaps in a timely manner.
  • Preparing and organising segmentation lists to prepare for execution of Email, SMS content.
  • Working with Content Management Systems to set up site campaigns on desktop and mobile across brands.
  • Setting up and reporting on A/B tests for Email, SMS send-outs as and when requested.
  • Creating plans for automated communication cycles based on certain events or triggers to keep players engaged and active.
  • Testing upcoming games and suggest how to promote the games and to whom.
  • Looking at initial performance indications of new releases and suggest how to promote/expose the game moving forward.
  • Conceptualising creative and compelling promotions and relevant communication plans that will convert, retain and reactivate customers across email, web and mobile.
  • Evaluating campaigns, taking a “test, learn & optimise” approach to improve campaign efficiency and ROI
  • Reporting on monthly campaign performance to line-manager as it relates to the KPIs set – Retention, active customers, Revenue, ROI & overall product performance.
  • Keeping yourself up to date with industry trends and provide competitor analysis.Requirements:
  • You have at least 2 years’ experience in a similar role
  • You have a solid understanding of email marketing
  • You are fluent in at least 1 Scandinavian language. Additional languages would be a bonus.
  • You are motivated, driven and have experience and a keen interest in digital marketing.
  • You have a sharp eye for detail and aren’t satisfied with anything unless it’s perfect.
  • You have a good understanding of casino campaigns and you want to learn more.
  • You’ve worked in the online gaming industry for a few years and are looking for a step up and a new challenge.
  • You have a positive and can-do attitude
  • You are comfortable working under pressure and against tight deadlines
  • You are comfortable working in a fast paced and every changing industry
  • You are genuinely interested in the online casino industry
  • You are highly proficient in tools such as Microsoft Excel etc