CASINO CAMPAIGN COORDINATOR - SCANDINAVIAN

  • Magic Mondayz Ltd
  • Malta
  • Apr 10, 2020
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Job Description

Our client, an igaming company that has boomed in growth in the past years is now looking for a Scandinavian (FI, SE or NO speaking) Casino Campaign Coordinator to join their growing team in Malta.

Responsibilities

  • Setting up and executing send-outs of emails, SMS and other content types in collaboration with the brand and product specific roadmaps in a timely manner.
  • Preparing and organising segmentation lists to prepare for execution of Email, SMS content.
  • Working with Content Management Systems to set up site campaigns on desktop and mobile across brands.
  • Setting up and reporting on A/B tests for Email, SMS send-outs as and when requested.
  • Creating plans for automated communication cycles based on certain events or triggers to keep players engaged and active.
  • Testing upcoming games and suggest how to promote the games and to whom.
  • Looking at initial performance indications of new releases and suggest how to promote/expose the game moving forward.
  • Conceptualising creative and compelling promotions and relevant communication plans that will convert, retain and reactivate customers across email, web and mobile.
  • Evaluating campaigns, taking a “test, learn & optimise” approach to improve campaign efficiency and ROI
  • Reporting on monthly campaign performance to line-manager as it relates to the KPIs set – Retention, active customers, Revenue, ROI & overall product performance.
  • Keeping yourself up to date with industry trends and provide competitor analysis.Requirements:
  • You have at least 2 years’ experience in a similar role
  • You have a solid understanding of email marketing
  • You are fluent in at least 1 Scandinavian language. Additional languages would be a bonus.
  • You are motivated, driven and have experience and a keen interest in digital marketing.
  • You have a sharp eye for detail and aren’t satisfied with anything unless it’s perfect.
  • You have a good understanding of casino campaigns and you want to learn more.
  • You’ve worked in the online gaming industry for a few years and are looking for a step up and a new challenge.
  • You have a positive and can-do attitude
  • You are comfortable working under pressure and against tight deadlines
  • You are comfortable working in a fast paced and every changing industry
  • You are genuinely interested in the online casino industry
  • You are highly proficient in tools such as Microsoft Excel etc

Salary

Negotiable