Italian Speaking Conversion Optimization Specialist - Malta

  • Betting Connections
  • Malta
  • Apr 10, 2020
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Job Description

Our client is looking for a conversion Optimization Specialist, you will be responsible for managing, testing and implementing conversion points in the marketing funnel. You will be working with the retention and acquisition teams in Malta and be responsible for all conversion activities across all channels for our operations.


  • Manage key conversion points in the marketing funnel
  • Planning and owning an ongoing road-map to optimize onsite user journeys, to improve 1st deposits
  • Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
  • A/B test and continually measure the performance of CTAs
  • Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
  • Optimize our marketing’s conversion paths
  • Increase conversion rates and drive marketing-qualified leads for our sales team
  • Perform new customer conversion through research and the use of all communication channels: Call center, SMS, social media, emails, etc.
  • Optimize the lead-to-customer conversion rate
  • Increase funnel marketing efficiencies
  • Continuously address key financial targets by channel as defined by the business in the positions’ KPI’s – such as:
    • Registrations and conversions in Retail and Online
    • Bonus spend
    • Revenue generated by acquisition source/campaign
  • Set deposit conversion goals to achieve revenue growth
  • Maintain open communication with all departments on the day-to-day issues
  • Stay current with trends in conversion marketing and identify new opportunities
  • Communicate with the retention department regarding upcoming promotions and conversion optimization opportunities



  • Working experience with web analytics, A/B testing, and inbound marketing tactics in iGaming or E-Commerce (knowledge of the Italian online markets a plus!)
  • Proficient using smart CTAs and smart form features to optimize for life-cycle stage and progressively profile our leads
  • A good understanding of online tracking technology and segmentation
  • Ability to work to daily targets and tight deadlines - Good time-management skills and the ability to multi-task
  • Great interpersonal and communication skills and the drive to help others in the team
  • Broad interest in a variety of fields - Broad knowledge of casino and sports betting an asset!
  • Strong research and analytical skills
  • Fast learner with inquiring mind
  • Highly numerate
  • Critical-thinker and problem-solver
  • Effective reporting and presentation skills
  • Driven and results-orientated
  • Fluent Italian (ideally) and good level of spoken English
  • A good human being, with an entrepreneurial spirit and personal motivation

To find out more about this great opportunity and many others, get in touch with the Betting Connections team. We have options for speakers of many languages across Europe with positions based in Greece, Portugal, Germany, Ireland, Malta, Gibraltar, UK, Czech Republic, and elsewhere.


We offer a 250 euro ‘refer a friend’ bonus for successfully placed candidates, so please send us any candidates that you feel might be suitable for this role.

Get in touch with us to kickstart your career today!