Digital Marketing & Web Analytics Specialist

  • Magic Mondayz Ltd
  • Malta
  • Apr 13, 2020
Full time Analytics Jobs Digital Jobs iGaming Jobs Marketing Jobs

Job Description

Innovative igaming operator is looking for a Digital Marketing and Web Analytics Specialist to join their brand new office in Malta.

In this role you’ll be an experienced individual with the right mix of passion for analytics, testing, tracking, and everything else related to teasing out different models in order to improve our understanding of our customers.

Responsibilities:

 
  • Owning all elements related to tracking, from setting up, to monitoring effectiveness, and assisting relevant stakeholders (pixel tracking / attribution modelling / GTM / GA etc.)

  • Monitoring and validating all elements of web analytics data

  • Taking ownership of all marketing related tools

  • Owning the testing funnel, including A/B and multivariate testing pipeline, in different parts of the user journey

  • Suggesting to the business different testing options to improve user journeys through optimisation of the funnel

  • Ensuring transparency, together with insights analysis of all testing results

Expectations:

 
  • Experience in using affiliate software

  • 2 years experience in setting up and using tracking related tools (e.g. GTM)

  • Data driven and analytical mindset

  • Meticulous organiser

  • Good project management skills

  • A strong initiator and highly proactive

  • Experience with web analytics tools, such as Google Analytics, Mixpanel, and Hotjar

Salary

Negotiable