CRM Executive (Sports)

  • SRGEurope
  • Gibraltar
  • Mar 27, 2020
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Job Description

CRM Executive (Sports) | Competitive salary + excellent bonus, benefits package, relocation assistance | Gibraltar

The CRM Executive is responsible for successful delivery of agreed quality campaigns/communication to our customers. The CRM Executive role is responsible for the development, successful execution and on-going optimisation of the outputs from the team across automated journeys, campaign communications, newsletters and value statements.

Responsibilities:

  • Delivery of all CRM activity for the business - including e-mail, direct mail, SMS marketing, site/mobile messaging, telemarketing, live chat, loyalty programme(s) and other activity streams as required
  • Work closely with the Brand and Promotional teams on the promotional calendar, ensuring that all campaigns are delivered in line with the plans agreed across the business to ensure meaningful campaign data can be extracted to drive effective decision making going forward
  • Ensure that all activity delivered is consistent, of excellent quality and follows the brand guidelines as well as best practice and that all materials are fully compliant with all relevant legislation
  • Ensure CRM campaigns are compliant with quality assurance ensuring that quality standards are met to deliver excellent customer service
  • Work with BI to deliver effective and regular data mining and segmentation solutions in order to send targeted and timely communications to the customer
  • Drive forward the performance of all marketing campaigns in terms of, Open Rate, Click rate,

Requirements:

  • Experience of working in a marketing / CRM team, either agency or client side, ideally in the online betting or gaming industry
  • Good knowledge of Email and overall campaign Best Practice
  • Strong communication skills (verbal, written and presentation) with an inquisitive mind-set
  • Experience of actively using and optimising CRM techniques including segmentation, campaign planning, implementation and evaluation
  • Strong communication skills (verbal, written and presentation) and the ability to work with a variety of teams within a company
  • Good IT skills including strong experience of Microsoft Office (Excel, Word, Outlook etc.)

Salary

Negotiable