German CRM Executive

  • Eyespy Recruitment
  • Gibraltar
  • Mar 22, 2020
Full time CRM Jobs iGaming Jobs

Job Description

The Role:


Your role will be to help plan and execute customer-focused communications to drive revenue, upsell, cross-sell and reactivation specifically for our client German, Austrian and Swiss markets, for the non-VIP segment.


  • Assist the planning and implementation of customer communications to achieve budget targets for the markets.
  • Implement the Contact Plan using the wide variety of CRM tools – email, SMS, push, calls and on-site.
  • Pull together all campaign elements – briefing (or writing) copy / creating offers/ briefing marketing support teams/ creating content / building communication method/ advising CS.
  • Assist with translations and copy creation on an ongoing basis.
  • Work closely with the CRM Campaign Manager to launch new initiatives for business benefit.
  • Provide performance reporting (at campaign and customer level) to CRM Campaign Manager/ Head of CRM and other stakeholders, with a view to optimising commercial return and engagement on all communications. This should be on a weekly and end of month basis as well as on an ad hoc basis when required.
  • Assist with CRM project and task initiatives as and when required – acting as a key support for the team, CRM Campaign Manager and Head of CRM.
  • Identify key opportunities to enhance the player experience and improve retention rates and profitability including cross sell opportunities.
  • Take ownership of CRM DACH related incidents through to resolution.
  • Ensure all communications meet advertising, regulatory and legislative standards.


Your profile:


  • Native German speaker with exceptional written and verbal communication skills.
  • 2-3 years of relevant experience
  • Highly proactive, creative and organised – able to manage a project from start to finish/ review.
  • Ability to act on changing priorities - flexibility and openness to change are key.
  • Strong analytical skills. Ability to analyze data and make recommendations
  • Ability to work in self-directed, fast-paced, results oriented environment.