CRM Campaign Manager – UK & IE

  • SGR
  • Gibraltar
  • Apr 03, 2020
Full time CRM Jobs Digital Jobs Information Technology Jobs Management Jobs Marketing Jobs

Job Description

CRM Campaign Manager – UK & IE

£38,000 plus bonus and benefits




My client is a leading provider of online betting games in the European market. They are now looking for a skilled CRM individual for the UK market.


The role:

To be successful for this role, you must have strong planning skills; an innovative streak to try new things; ability to manage senior stakeholders; be able to work under pressure and experience of building and motivating a team.


This is a ‘hands on’ manager role – you will be responsible for strategy, planning but also execution.



  • Lead the strategy and planning of all customer communications for your market area – building a plan which is based on customer and data insight.
  • Ensure a ‘test, learn, optimise, scale’ approach in everything you do.
  • Be customer and company focused – continually strive for a win/win for customer and company.
  • Leverage all CRM systems and channels in order to ‘take CRM to the next level’ – identifying opportunities for revenue growth and problem areas for resolution.
  • Provide performance reporting (campaign, CRM KPIs) to Head of CRM and key stakeholders.
  • Assist with CRM project and task initiatives as and when required – acting as a key support to the Head of CRM.
  • Motivate, lead and develop two direct reports.
  • Identify key opportunities to enhance the player experience and improve retention rates and profitability including cross sell opportunities.
  • Work closely with MKTO, Country Managers, Creative, VIP and BI teams to ensure fruitful stakeholder management and collaboration.
  • Ensure all communications meet advertising, regulatory and legislative standards



  • 5 years CRM experience and at least 2 years with team management experience.
  • Highly organised and able to manage multiple priorities efficiently
  • Analytical – able to analyse and evaluate data and apply to marketing decisions
  • Creative – able to take CRM programme to the next level by adopting innovative principles.
  • Native English speaker
  • Team player – collaborative


Other information


  • Quarterly bonus up to £500 based on the quality of service and performance
  • 25 days holiday and 12 days Gibraltar bank holidays
  • International premium healthcare
  • Subsidised gym membership within a variety of locations in Gibraltar
  • Annual summer pool party and watersports
  • Weekly Yoga sessions
  • Continuous learning/development opportunities and progressive career paths



We regret that due to current volumes, we are unable to acknowledge every application.  All successful candidates will be contacted as soon as possible.  If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK.

Betting Appointments, part of the St George’s Recruitment Group, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the betting and gaming industry. If you’re looking for a fresh approach to betting and gaming recruitment, please contact us now.