HEAD OF RETENTION – PORTO Our client based close to Porto is looking for a Head of Retention to join their growing Team! You will be part of a start-up project within the iGaming industry. The candidate will report to the Managing Director and the main Responsibilities will be: Build on top of the existing user lifecycle engagement strategy to take it to the next level Approach CRM and retargeting automation to create an integrated 360 re-engagement strategy, from first in-app message/push notification to retargeting advert outside of the company’s Manage, develop and expand campaigns and ad groups Manage and deliver customer lifecycle campaigns to drive retention and customer growth objectives (registrations and deposit conversion, effective onboarding, churn reduction, reactivation, upsell, cross sell) Constantly dive into campaign performance metrics to surface new learnings and drive continuous improvements to KPIs Creation, run and monitoring of Loyalty plan...
May 07, 2020
Full time
HEAD OF RETENTION – PORTO Our client based close to Porto is looking for a Head of Retention to join their growing Team! You will be part of a start-up project within the iGaming industry. The candidate will report to the Managing Director and the main Responsibilities will be: Build on top of the existing user lifecycle engagement strategy to take it to the next level Approach CRM and retargeting automation to create an integrated 360 re-engagement strategy, from first in-app message/push notification to retargeting advert outside of the company’s Manage, develop and expand campaigns and ad groups Manage and deliver customer lifecycle campaigns to drive retention and customer growth objectives (registrations and deposit conversion, effective onboarding, churn reduction, reactivation, upsell, cross sell) Constantly dive into campaign performance metrics to surface new learnings and drive continuous improvements to KPIs Creation, run and monitoring of Loyalty plan...
